Tag "Digital Marketing"

Why Brands Need to be Living in the Micro-Moment

“We live in a world where the notion of ambiguity has become a punchline. Turning to our smartphones when we need something – a forgotten word, a better price, a

How to earn the trust of millennials concerned with security

Part of a great marketing strategy includes building trust with consumers, especially with influential groups like millennials. You might also call them Generation Y or digital natives, but whatever you

Customer Satisfaction Versus Customer Loyalty

If your business sells goods or services online, then you know that nothing beats having a new customer visit your website and then make a purchase. But, the sale is

14 Common e-commerce Pain Points Currently Reducing Your Business Efficiency and ROI

Online businesses migrating from on-premise or custom e-commerce solutions to SaaS platforms are saving hundreds of thousands of dollars on go-to-market and maintenance costs. These savings are then reinvested in

6 Smart Ways to Use Marketing Automation for Customer Satisfaction

Satisfying customers and improving their interactions with your organization all comes down to how you manage your customer’s experience. The objective of most large companies is to focus on the