Tag "Data"

Using Social Data to Uncover Your Most Valuable Customers

Not all customers are created equal. You’ve probably had your fair share of one-time customers, who engage on social media or make a purchase once, never to return. And while

Marketers Need To Shift From Crafting Messages To Creating Experiences

The majority of a company’s value is intangible, so a strong brand is a significant competitive advantage. As Philip Kotler wrote, “The art of marketing is the art of brand

How Business Can Gain Consumers’ Trust Around Data

The future of business is being increasingly built on data. Access to accurate data from customers—about their interests, behaviors, and identity—is vital to successful, durable relationships. But, amid rising concern