Customer Experience

gA launches demand forecasting platform based on neural networks

A new Demand Sensing platform which uses predictive customer data science to sharply increase short-term forecasting accuracy gA presents “Custonomix”, a demand planning platform based on the smart use of

10 Steps to Cleaning Up and Reigniting Your Sales Funnel in 2016

If you’ve noticed a sales slump, it may be time to clean up your funnel. It still is the perfect time to make adjustments to your processes to foster growth

The Challenges of Retailers in 2016

Every year great innovations and trends are released in the world’s largest retail event: the NRF (National Retail Federation) in the United States. Not everything will turn into reality but

5 Predictions Shaping the Future of Customer Experience For 2016

2015 was a year of disruption. In 2015 the world’s largest taxi company owns no taxis (Uber), the largest accommodation provider owns no real estate (Airbnb), the most popular media owner

Luxury 50+ Consumers Gravitate Toward Personal Experiences

The luxury segment is still very much about the personal touch it provides to loyal customers—wealthy consumers over the age of 50 like to interact in person with luxury brands,

Using Social Data to Uncover Your Most Valuable Customers

Not all customers are created equal. You’ve probably had your fair share of one-time customers, who engage on social media or make a purchase once, never to return. And while

Why Brands Need to be Living in the Micro-Moment

“We live in a world where the notion of ambiguity has become a punchline. Turning to our smartphones when we need something – a forgotten word, a better price, a

The Future of Engagement: Prioritizing Customer Experience

As 2016 approaches, tech journalists will be blasting out their predictions on what’s going to be the hot new thing for the year ahead. But what if we’re to take

Marketers Need To Shift From Crafting Messages To Creating Experiences

The majority of a company’s value is intangible, so a strong brand is a significant competitive advantage. As Philip Kotler wrote, “The art of marketing is the art of brand

4 Questions To Consider Before You Launch Your Next Mobile App

@Today, 64% of American adults own a smartphone of some kind, up from 35% only four years ago. By 2020, it’s predicted that 90% of the world’s population over 6