Why CIO-CMO Alignment Is The Key To Contented Customers

Discover how breaking down Marketing and IT silos can lead to high levels of customer satisfaction and improved data-driven Customer Relationship Management (CRM). Today’s marketing is data-driven. Marketing and IT

What True Digital Disruption Looks Like

Everyone tells you that in this digital era your company should change, transform, “be disruptive”. gA invites you to explore what that really means and the journey you need to

Learn how to sustain your business growth with strong fundations

Every company wants to grow their business, yet few know how to sustain it for the long-term or look beyond the next quarterly or yearly report. Growing a business requires

The Best Place to Manage Customer Identity Data? The Cloud

As the amount of data generated by always-connected consumers continues to increase, IT departments are scrambling to deploy technologies that are able to put said data to use. Understanding how

Protecting Your Company From Being Uber-ized

Disrupt or Be disrupted? That is the question. Read more on how to learn -and not fear- from successful companies transforming business models through digital technologies: Disruption is certainly a common

Make Digital Disruption Your Biggest Competitive Advantage

Is your industry driving business disruption? Learn how companies in industries rapidly digitizing have gained advantages by understanding how to proactively transform themselves before it is too late:    In

From business process outsourcing to business process automation

As we all heard over the last couple of months, service providers have continuously invested a great deal of effort to enable automation/artificial intelligence as part of their service offerings.

3 Tactics to Instantly Improve the Customer Experience

Does your company pay close attention to every piece of communication it releases? If you do, then congratulations! You probably offer one of the best customer experiences in your industry.

How to Achieve Better Business Results Through Process Agility

gA knows the importance of agility for your business is fundamental for capturing the opportunities in the digital era. Read more: Recent studies predict that by 2017 about 70% of